Meet the healthier way to keep blonde, gray, silver and platinum hair moisturized, bright and brass-free.

• Purple Color Boost gently neutralizes unwelcome brassiness and reduces the yellowing of lighter shades with a blend of botanical extracts that are rich in antioxidant phytochemicals. 
• Mix with New Wash Rich, our detergent-free formula that doubles up on moisture to restore softness, preserve color and avoid damage caused by traditional shampoos.

Reusable mixing tin and whisk sold separately.

Purple Color Boost must be mixed with New Wash Original or New Wash Rich; do not use by itself.